Page 1 of 28 UK F i l m C o u n c i l Research & Statistics Users Survey Report of Results from 2009 Survey Jasmin Searles UK Film Council Monitoring Unit Executive Summary UK Film Council's Research and Statistics Unit (RSU) aims to provide the UK film community with high quality and relevant information and a rapid and efficient enquiries service. The two main publication channels are the research section of the UK Film Co uncil website and the Statistical Yearbook. User s of UK Film Council's Statistical Yearbook and/or research and statistics service were given the opportunity to complete a questionnaire about the statistical services provided by RSU . Participants were al so encouraged to highlight any gaps in coverage so as to enable RSU to adapt and improve the statistical services they provide . The re sults of the Survey provide strong evidence that RSU is successfully delivering a high quality service to the industry , achieving almost 100% satisfaction levels in some areas of their measured performance . Method The online survey was conducted during August and September 2009. Emails were sent providing a l ink to t he Survey. In total, 1,263 people were invited to part icipate and , at its peak, there was a 33% response rate , although some participants started the Survey but did not finish it . Of the 421 people who responded, 18% (27 participants) chose feedback, comments or concerns. The Survey was split into two parts. The first half aimed to gather comment on: The Statistical Yearbook The research and s tatistics section of UK Cilm Council’s website The research and statistics enquiry service; and Stat istical services in general. The second half of the survey gathered specific information about the participant in order to identify demographic, regional and employment representation among users of the R e s e a r c h a n d S t a t i s t i c s U n i t . In all instances , N /A responses have been when reporting on findings. Any comments have been included verbatim with only typographical error s being amended. Page 2 of 28 Results - Overview The Survey, an d this report, is divided into five key sections: 1. The Statistical Yearbook The aim of this section was to establish what information people look for when referencing the yearbook and for what purpose. Highlights Almost 97% of those who provided further information were satisfied with the Yearbook. Over 93% of respondents agreed that the Yearbook data are presented in a useful and interesting way. Of Interest The majority of participants (over 70% ) would prefer a hard copy of the Yearbook available to them . 2. The research and statistics section of UK Cilm Council’s website The aim of this section was to establish the frequency of use and accessibility of information provided via this s ection of the UK Film Council website Highlights Over 90% of respondents who did utilise the research section, found what they were l ooking for on the website. Lowlights Results indicate that around half of the participants had not used this section of the website. 3. The Research and S tatistics enquiry service The aim of this section was to see how often people utilise th e phone and email enquiries service provided by RSU and to ascertain the levels of satisfaction achieved. Highlights 90% of participants who had utilised the service b elieved that the Research and Statistics Unit w as able to provide them with the information they were after and a further 87% agreed that this information was supplied quickly and efficiently. Lowlights Over 85% of respondents had not used the enquiries service. Of Interest Several comments were received which indicated that people do not use this service due to lack of awareness, not lack of usefulness. 4. Statistical Services in General The aim of this section was to gather recommendations and comments about UK Cilm Council’s statistical services in general as well as identify ing other sources of reference which people use to gather statistical information about film in the UK. Highlights Participants seem to view the resource as a useful and fascinating service with one participant declaring it is one of the most important functions of UK F ilm C ouncil and another stati ng the statistical services offer the best coverage of an industry sector that [they] have ever come across. Of Interest - films (or those falling outside of the top ten) and exports. Additionally, there was a suggestion to circulate extracted hi ghlights periodically to encourage people to utilise the service more. Appendix This section outlines the demographic, regional and employment representation of those who participated. Page 3 of 28 Section 1 – The Statistical Yearbook Aim: To measure the impact of the Statistical Yearbook in terms of how frequently it is referenced, the information it is used for and the reason for use. The Yearbook is a rich source of industry data and analysis. The publication provides evidence underpinning film policy and provides insight into Findings show that 76 % of respondents use the Y ear book. Of the 319 users of the Y earbook, 217 chose to provide further information. Almost 97% of th ose who provided further information were sat isfied with the Yearbook. Full results are shown below: Areas of Interest The Yearbook covers theatrical release history and comparative performance of UK films . Over 70% of respondents refer to the Yearbook for this information. The top five area s of interest which respondents looked for in the Yearbook were: 1. Box Office 2. Distribution and Exhibition 3. UK Films - Release/Performance/Awards 4. Revenues/Economic Data/Employment 5. UK Films - Production/Certification/Talent Fu ll results are shown overleaf: 43.3% 53.5% 3.2% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Very satisfied Fairly satisfied Not very satisfied Not at all satisfied How satisfied are you with the Yearbook? Page 4 of 28 TOTAL RESPONDENTS - 271 Yearbook Information Response Count As a % Box Office 198 73.1 Distribution and Exhibition 140 51.7 UK Films - Release/Performance/Awards 119 43.9 Revenues/Economic Data/Employment 114 42.1 UK Films - Production/Certification/Talent 113 41.7 Audiences 106 39.1 Public Investment in film 98 36.2 Film Companies 89 32.8 Film on Video/DVD 71 26.2 Film on VOD 67 24.7 Genre/BBC Classification/Language/Specialised Film 66 24.4 Film on TV 51 18.8 19% 24% 25% 26% 33% 36% 39% 42% 42% 44% 52% 73% 0% 10% 20% 30% 40% 50% 60% 70% 80% Film on TV Genre/BBC Classification/Language/Specialised Film Film on VOD Film on Video/DVD Film Companies Public Investment in film Audiences UK Films - Production/Certification/Talent Revenues/Economic Data/Employment UK Films - Release/Performance/Awards Distribution and Exhibition Box Office What information were you looking for the last time you used the Yearbook? Page 5 of 28 Reasons for Using the Yearbook The top five reasons for using the Yearbook are as follows: 1. General awareness of trends 2. Economic analysis 3. Audience analysis 4. Sector strategy 5. Business planning C OMMENTARY Respondents were also invited to specify alternative reasons for what the Yearbook i s additionally used for . Their comments were as follows: Public presentations . General knowledge and interest . European . To try to establish if money is being used wisely . enquirer directly to it, and other sources and possibilities. Selected data from Y earbook are used (with copyright permission) in Key Note publications which offer . Checking which statistics have disappeared... Responding to queries, creating ads . I am an Assistant C atalog u er, non - book department, in a university library. I am usually looking for information to confirm the identity of individuals or companies, in order to use the correct authority record (thus attributing credit correctly in the database that allows indexing by such entries). Consumer education for anti - piracy . Creating prospectus to sell our investment proposition. interest. Background information for formulation of policy and making reports . Answering media enquiries, building stories. D . Seeing . Preparation of own publications including statistical data on the European film industry . General purpose content and look like of a film statistic year book . Funding applications . As basis for news story . Articles on Filmstalker.co.uk Browsing . Preparing presen tations on the current state of distribution . News stories . Full results are shown in the table overleaf: Page 6 of 28 Total respondents - 269 Why the Yearbook is used Response Count As a % General awareness of trends 153 56.9 Economic analysis 102 37.9 Audience analysis 84 31.2 Sector strategy 84 31.2 Business planning 83 30.9 Global market analysis 65 24.2 Educational purposes 39 14.5 Benchmarking 35 13.0 Cultural Studies 26 9.7 6.7% 9.7% 13.0% 14.5% 24.2% 30.9% 31.2% 31.2% 37.9% 56.9% 0 20 40 60 80 100 120 140 160 Other Cultural Studies Benchmarking Educational purposes Business planning Audience analysis Sector strategy Economic analysis General awareness of trends Number of Respondents What do you mainly use the Yearbook for? Page 7 of 2 8 Presentation of Data Over 93% of respondents agreed that the Yearbook data are presented in a useful and interesting way. Total respondents - 26 8 Are the data presented in a way that you find useful and interesting? Response Count As a % 84 31.3 Yes, mainly 167 62.3 Some of the time 16 6.0 Not at all 1 0.4 31.3% 62.3% 6.0% 0.4% Yes, mainly Some of the time Not at all Page 8 of 28 C OMMENTARY Respondents who answered “s ome of the time ” or “ not at all ” were invited to explain where they believed the problems lie. Their comments are as follows: Not sure if the data is provided in the easiest format - Excluding films under £0.5m distorts true activity, and an important growth area / emerging talent . Because it's impossible to decipher what is truly considered as an English film in terms of statistics. It feels this definition is as wide as possible to show best statistics for 'UK films', which are not reflected in our daily practic e of the UK Too much hype about BRITISH films when most of finance and BO goes back to USA ? Difficult to identify what investments have been made in British films? Mostly only positive things are reported in the Statistical Y earbook. In terms of being a useful resource it might be interesting to put in some more recent findings from academic sources that are not so freely available to production companies. From doing our own research we have found some very intere sting information that would be useful for more production companies to know about - The question you may does not fit into the data in the same manner. More charts please. The pr esentation is too gimmicky and tabloid style . Our listing as number ex aequo number 2 production co (but in third position) - V Makes one feel paranoid that the UK Film Council does not want us to do well . Occasionally would be useful to go beyond top 10 or 20 and include more of the independent titles - which cinemas performed best for these titles, breakdowns of box office/DVD/VOD/tx num bers etc . T he issue with ONS data not properly representing the sales sector . . . r - squared or similar scatter plot . Would prefer some comparisons with other markets. Now the MPAA does not give information about movies and piracy around the world nor figures on average marketing and production spend for the US would be useful to be directed to other org ani s ations for this . More commentary would be useful . The foreign language section muddles up Hindi and other Indian films with films that are in a language t hat the majority of their audience don't understand. This makes the statistics not terribly useful. They really need a section of their own. The definition of what is a "British" film . Page 9 of 28 Additional Data to Consider Including in the Yearbook Finally, people were asked if, in their opinion, anything is missing from the Yearbook. C OMMENTARY The following comments were received: More information on production would be useful - including the number of actors/performers employed each year, the annual . . Download and streaming data . European/world comparisons . S hort film information [and] Film Education data . I haven't seen the latest edition, but with devolution in place it is increasingly impo rtant for us to have accurate Scottish, Welsh, Irish data on admissions, box office, release patterns . More information on demographics of people employed in the film industry, including actors and other creatives. box office to DVD by genre by cast . by territory, by film and genre. Also more of the forecasts for UK Film like in the PricewaterhouseC ooper s report. More about genre analysis. As I use the statistics for business planning and writing business plans for specific films and it would be great to have more of these figures at my finger tips. Company, or pay for from Baseline. Benchmarking against other film industries [and the] importance of secondary and new income streams . Information on kiosk / bar spend at cinemas. . A clear definition of what is considered as a UK film and what is not, notably when it comes to US/UK co productions . - non British films . VOD - further data (composition of catalogue by origin of films - aggregate and by service, number of downloads - aggregate and by service, breakdown of downloads by various criteria). Film production - nominative lists of domestic UK features and UK co - productions per year. Films on UK Television - The results of investing in British films? More data on exports of UK film product (not just films but also other services) . and also exhibition could be useful. This is particularly for those studying, or hoping to enter the industry. Page 10 of 28 Film archives Film education. I think it covers everything relevant. values. films by the major broadcasters in any year ranging from top to bottom and/or some relationship data (top rate = 17.5% of BO). It would be great to get the key distributors/broadcasters to provide this on the basis that it could be compiled but not disclosed in a way which made it possible to identify any specific film or contributor. VOD statistics 1 - 2 domestic product case studies encompassing development, production, distribution and exhibition statistics and revenues to see the whole value chain . There's so much usef ul stuff in it, it's hard knowing where to look first! It would be great to be able to download Excel versions of the raw data to incorporate into reports more easily. The Y earbook is really a marketing tool which tries to bolster positivity within the in dustry. If it were to be really useful you would pull out independent film and studio financed films and show the difference. Then you might find independent producers begin to strategise differently. Chapter 13 is very interesting and could be expanded in future editions. Origin dates for production companies, if possible. Historical 'name tracking' if the company has made minor name - Goldwyn - Mayer = MGM.) Y earbook begins to encroach on the role of the BVA's own yearbook. However, at the moment the Y earbook includes rankings but without data on sales or re ntal turns to identify what quantities qualified these rankings. If Mamma Mia and value did those sales have? I did raise that employment breakdown would be handy for the production sector - but found that this is provided by Academic research. Criticism. Trends. Suggestions for directions - where there are gaps in the market. Our biggest competitors are the US film studios - we n eed to have a much more rigorous approach to film making and to encourage companies to grow larger in order to spread their risk. We need to have really top class analysis and direction - t of th eir book and make sure that the UK you can go about getting these kinds of films made. Suggestions for more research and decent research papers would be a good thing - not just the usual list of libraries to go to. The reality o f UK independent films. As the UK analysis and production spend also seem to be tied up with Studio films. Would like to see studio films and i ndependent and co - pr od film (NOT STUDIO) split so we can look at real numbers of the UK film business sectors. I do not see films like Harry Potter, Bond as being indie. Non - "Neilson 12" territories like Japan and Italy . Page 11 of 28 Cinema admissions per cinema goer (not per head of population) . It needs one or more detailed comprehensive charts listing all UK films covered with all the main statistics relating to each film . Brief directory of key industry organisations and addresses? Otherwise it's an excellent and very well - produc ed document. Difficult to say - it is so packed that it is difficult to absorb it all. Fuller information on films made in the UK during the year with backers and key talent listing. Y ou have no reference to international sales companies which I find ve ry odd - its a centre of excellence in the UK It's far more comprehensive than anything available at to us in this country, [for] some the feeling is rather one of envy than of lack... I think a greater analysis of what is really BRITI SH and what is AMERICA MAJOR masquerading as British. It should not count as British those films where the majority of profits goes back to an A m erican multinational and therefore tax not paid in this country information on UK production companies - e.g. Warp, Vertigo, Working T itles . Definition of what is considered a UK film and under what criteria a particular film qualified . Not enough on regional production . Admissions data on a title - by - title basis would be wonde rful, though I am aware that they are simply not available. A more detailed analysis of new trends that are emerging in the film industry i.e. and how it impacts on production and distribution . In terms of timing it could be more up to date but I know that might not be possible because it takes time to gather than analyse . . Would be helpful to have a view of the overall audiovisual industry, primarily includi ng TV drama production to see how film compares . It would be interesting to add a note explaining the films' qualification as British (rather than just mentioning the Film Act). In general, from a foreigner point of view, it would be interesting to have a short introduction explaining such terms as "studio films" or "inward feature films". Definitions are given in different chapters but something like a little "methodology box" could be more effective. It would be also interesting to find the way to make c omparison easier with other national and international databases which do not always define a film as "British" in the same way as UK Film Council does. I guess this would require coordination with other bodies... D . Maybe more on cinema trends financial analysis relating to DVD and in future VOD . General economic forecast across sectors and internationally . Breakout of data by nation/region, especially Scotland ! (Since Scottish Screen don’t /cant do this) . Page 12 of 28 - e.g. no of units sold, split into premium/mid - price/budge t (this being essential, because otherwise the figures are almost meaningless). Absence of any data related to Screen Heritage. available to the Council on the grounds of commercial confidentiality . More breakdown of information regionally would obviously be of use to us but we understand this is not always possible and would involve more resource. P ost production and visual effects industry sta ts . P erformance of non - UK European films . More data on comparable territories; info on other film - (education, health, well - being?) to prove the value of film investment to a wider group of policymakers. M . We would find regional analysis useful (if the data exists) Well , it would be nice to have more de tailed information about the performance of films at the UK Box Office but if one also has Screen Finance, then the statistical information one needs is available. It would just be nice to have all Yes. The Y earbook is very biased towards exhibition and distribution. I would like to see a breakdown of money spent in the UK by a studio broken down by Production and Post Production and if it actually qualified as a British Film or was just shot here (Gulliver's Travels?). The tax incentives are very important to the industry so it would be nice to see how many films shot here and how much they spent. International comparisons . Page 13 of 28 The Format of the Statistical Yearbook 192 participants have a printed copy of the Statistical Yearbook available to them. In total, 188 respondents indicated they would prefer to own a hard copy format over simply accessing the information online. Do you have a printed copy of the Statistical Yearbook available to you? Total respondents - 26 8 Response Response Count As a % Yes 192 71.6 No 76 28.4 Which version of the Statistical Yearbook do you prefer to use? Total respondents - 26 4 Response Response Count As a % Online (interactive PDF) 76 28.8 Hard copy 188 71.2 Yes 71.6% No 28.4% Online (interactive PDF) 28.8% Hard Copy 71.2% Page 14 of 28 Section 2 - The Research and Statistics Section of UK Cilm Council’s website Aim: To measure the impact of the Research and Stats pages on UK Cilm Council’s website; in terms of how frequently it is referenced, the information it is used for and the reason for use The Research and Stats pages of UK Cilm Council’s website aims to make easily accessible both externally ( to market participants ) and internally ( for policy and strategy purposes ) . R esults indicate that around hal f of the participants had not used the Research pages of the website. Almost 54% of those who had used the website, or who thought they may have used the website, indicated they referred to these pages on the websi te at least every one to six months and the top five reasons for visiting the site were to look for information on: 1. The Statistical Yearbook 2. UK film economy 3. UK films 4. Audiences; and 5. The weekend box office Aside from the available choices, people also indicated they looked for the following information: Employment trends and profiles of creative workers - Box office details specific to British "made" films Studies and Reports by the UK Film Council such as t he latest edition Stories we tell ourselves What’s' new Studies / Publications Box office figures (not just weekend) Your most recent update. Regarding S tatistical Y earbook, I like having the hard copy to flip through, and the digital c opy to search. Both are useful. F ull results are shown overleaf . 44% 48.60% 7.30% Yes No Not Sure Total respondents - 368 Have you used the research and statistics section of the UK Film Council website? Response Count As a % Yes 162 44 No 179 48.6 Not Sure 27 7.3 Page 15 of 28 Total Respondents - 186 Response Response Count As a % At least once a week 9 4.8 At least once a month 44 23.7 At least every 1 - 6 months 100 53.8 Usually at more than 6 monthly intervals 33 17.7 4.8% 23.7% 53.8% 17.7% 0 20 40 60 80 100 120 At least once a week At least once a month At least every 1 - 6 months Usually at more than 6 monthly intervals Number of Respondents How often do you use the research and stats section of the UK Film Council website? Page 16 of 28 45.7% 44% 37.5% 32.6% 31% 30.4% 22.8% 13.6% 11.4% 8.7% 7.6% 6.5% 4.3% 3.3% 0 10 20 30 40 50 60 70 80 90 Number of Respondents Last time you used the research and stats section of the UK Film Council website, what information were you looking for? Total Respondents - 186 Response (multiple allowed) Response Count As a % Statistical Yearbook 84 45.7 UK film economy 81 44.0 UK films 69 37.5 Audiences 60 32.6 Weekend box office 57 31.0 Theatrical 56 30.4 Exhibition 42 22.8 Statistics release calendar 25 13.6 Films on DVD 21 11.4 Films on VOD 16 8.7 RSU bulletins 14 7.6 Films on TV 12 6.5 Diversity 8 4.3 Sustainable Development 6 3.3 Page 17 of 28 Navigation through the Research and Stats Section of the UK Film Council website Over 90% of respondents who did utilise the research section, found what they were looking for on the website . A ll were invited to provide comments: C OMMENTARY There is not much information relating to the creative workforce, and particularly actors in film and TV. The value of a particular actor/film to the UK economy. Firstly we just have chapter headings so if you are looking for box office you need to know which chapter number that is. Then once you hit a button you have the whole WinZip thing. Then you are presented with a whole list of files which are not immediately identifiable as to what info they contain. Want to be able to id entify quickly what I want, then copy and paste any relevant info. I understand there may be rights issues, but an annual box office round - up using all weekend box office figs would be useful. It would save trawling. Limited or no information available on Digital low - I was looking for the UKFC, SPI Olsberg report comparing costs of International filming locations DVD revenue information Total box office figures for certain titles, top 10 titles for current and p ast year 50 120 13 2 2 0 20 40 60 80 100 120 140 Reasonably easy Not very easy Hard to find Couldn't find it Number of Respondents Did you find the information easy to find? Page 18 of 28 Section 3 - The Research and Statistics Enquiry Service Aim: To measure the impact of, and satisfaction with, the Research and Statistics phone and email enquiries service. Over 85% of respondents had not used the enquiries service . However, sever al comments were received which indicated that people do not use th is service due to lack of awareness, not lack of usefulness. Didn't know there was an online information service I am probably not as aware of these services as I should be An immen sely valuable service! service. I am unaware of it, and I am doing a lot of research at the moment - so what does that say about the awareness of your service? I had no idea it even existed apart from the Statistical Y earbook. I'm after this information daily so why am I not aware of this resource? Probably useful to know that it even exists plus it should be written in plain English. I was unaware of these. I am not a techno - lover so do not browse and did not know this was available. Now that I do, I will look. The 15% of people who had (or thought they had) used the service , were asked where the y had hea rd of it. Their responses were as follows: Response Response Count As a % UK Film Council website 21 44.7 Word of mouth 19 40.4 Other 7 14.9 Telephone enquiry 3 6.4 At a seminar/conference 2 4.3 In the media 1 2.1 1 2.1 hthers had either heard UK Cilm Council’s wesearch and Statistics service because they work at UK Cilm Council or BFI, due to the p rofessional contact on creation of service they have or simply through a personal knowledge of the service. 90% of participants who had utilised the service believe d that the Research and Statistics Unit were able to provide them with the information they were after. 87% agreed that the information was supplied quickly and efficiently. Full results are shown ov erleaf : Page 19 of 28 12.2% 85.9% 1.9% Yes No Not sure 2.0% 8.2% 44.9% 44.9% At least once a week At least once a month At least every 1 - 6 months Usually at more than 6 monthly intervals Total respondents – 49 Response Response Count As a % At least once a week 1 2 At least once a month 4 8.2 At least every 1 - 6 months 22 44.9 Usually at more than 6 monthly intervals 22 44.9 Total respondents - 36 1 Response Response Count As a % Yes 44 12.2 No 310 85.9 Not Sure 7 1.9 If Yes, how often? Have you used the Research and Statistics phone/email statistical enqu iry service? If Yes, How often do you use the research and statistics phone/email statistical enquiry service? Page 20 of 28 81.6% 10.2% 8.2% Yes No Not sure 70.8% 16.7% 6.3% 6.3% Yes, very Reasonably well OK Not sure Respondents - 48 Response Response Count As a % Yes, very 34 70.8 Reasonably well 8 16.7 OK 3 6.3 Fair 0 0.0 Poor 0 0.0 Not sure 3 6.3 Total respondents - 49 Response Response Count As a % Yes 40 81.6 No 5 10.2 Not Sure 4 8.2 Were we able to supply you with the information you were after? Were we able to supply the information quickly and efficiently? Page 21 of 28 Section 4 - Statistical Services in General Respondents were asked for any comments or recommendations they were able to provide about UK Film Council’s statistical services in general . The following were received: I have left the question " D o I prefer the har d copy or downloadable version" unanswered as I think both are very valuable. Downloadable is more easily searchable but as I work with international partners, they very much appreciate receiving the Y earbook (weighs down the suitcase though!) I have another comment about the way that co - production stats are collected - as so many films are now 'unofficial' co - productions, qualifying through the cultural test, I think we need to look again at how we tr ack information about co - productions but this is a certification issue as much as an RSU issue... Difficulty to justify the C ouncil investment in British films looking at survey results are unknown? Exports are really important to UK film's cultural and economic life but hard data is missing It seems to be a fairly hidden gem, and one of the most important functions of the UK Film Council for the industry. It is relevant to all sectors of the industry which is what makes it invaluable. I often recommend the Y earbook to people. Only use occasionally but excellent, particularly having Yearbook on - line at no cost. Keep up the good work . Keep up the good work! Generally astonishingly good data. Would be good to see: - coverage and data on short films - tracking of micro - - n - monitoring of films watched in other spaces than home & cinema - - license Easier, quick I'm developing. Extracted highlights should be circulated that may encourage people to look at the statistics more. But in day to day business of film making there is no need or practical use of the information. Need more post production and stat info on films [which are] not very new. More like companies profit loss projections. DVD sales numbers would be helpful . T he information collected and collated by RSU is incredibly useful in terms of information re performance of specific I have only recently started working for the South West Film & Television Archive, and so far I have not needed to use these servi ces. Therefore my response to this survey is probably not a useful tool. I think it's really useful and easy to navigate as it is . Page 22 of 28 relevant statistical information in an online format that's relatively easy to access . We need easy access to the basic facts about each film, not a succession of top tens and "fastest - biggest - longest" charts that are not comparable or cross - referable wi th each other. The wealth of stats is so comprehensive it is a bit daunting to extrapolate from for e.g. what kinds of scripts should writers be trying to write? [I] h it “ no ” because being in - house not sure that our enquiries are relevant in the same way as users outside the organisation. Best coverage of an industry sector I have come across. A really useful and fascinating service. I'd like to see breakdowns for UK - linked - - by - film basis, but perhaps year - by - year broken down into domestic films/international co - pr oductions and inward investment would be useful. Might be interesting to include film education in future . hold of a hard copy of the Year book. Overall excellent, well done! Brilliant. Sean turns over my requests ve ry fast, which is always incredibly helpful. It's a valuable and superb service. No further comments. Just, thank you: it is a useful research tool. British films made. I would much rather the money spent on the UK Film Council statistical gathering department were spent on production . I think the service is vital to ensuring informed and reasoned discussion/analysis of UK film, making the underlying data availa avoiding re - keying data and/or bothering you by email for data . l other revenue streams as some sort of a percentage of BO performance. B e clear about what statistics are available on the site and where to find them (with links to relevant other resources) Consider how best to capture, present and analyse screen heri tage data from publicly - funded archives in England and the UK. Very good. But putting all that out makes people like me want more! Press conference v helpful . It's excellent and everybody is really helpful - many thanks. Provide more info on projects/companies allocated money from the UK Film Council funds . Page 23 of 28 Respondents were also asked where else they obtain statistical i n formation about film in the UK. Respondents were also asked to provide their other sources of acquiring statistical information in the UK. A further 65 sourc es of information were made known. No. of Responses No. of Responses No. of Responses Academic Papers (published through university library databases) 1 Dodona Research 1 1 BAFTA 2 FEUK 1 Production Guild 1 BBFC 1 Filmfileeurope.com 1 PWC Global Entertainment Outlook 1 BECTU 1 Google 2 Radio (especially Radio 4) 1 BFI (National Library and Website) 3 Independent websites 1 Screen Finance 2 BoxOfficeMojo.com 6 Individual film prod Co websites 3 Shooting People 1 Britfilms.com 2 IPSOS 1 3 British Screen Advisory Council 1 Magazines (like Cinema Business) 1 The Industry Trust 1 British Video Association 2 mediasalles.it 1 The Numbers 2 C21 Media 1 Merrill Lynch 1 Think Tank 1 Cinando 1 Nationals 1 TV 1 CineEuropa 1 Nielson EDI Flash 8 worldwideboxoffice.com 1 Cinema Advertising Association 2 Official Chart Company 1 Crimson UK 1 Own Publishing Sources 1 81.5% 74.5% 36.1% 28.5% 22.4% 21.2% 16.1% 14.2% 9.4% 8.8% 6.4% 2.7% 0 50 100 150 200 250 300 Response Count Total Respondents - 330 Response Response Count As a % IMDb 269 81.5 246 74.5 Screen Digest 119 36.1 Film Distributors' Association 94 28.5 European Audiovisual Observatory 74 22.4 Wikipedia 70 21.2 Rotten Tomatoes 53 16.1 Cinema Exhibitors' Association 47 14.2 FindAnyFilm.com 31 9.4 Motion Picture Association 29 8.8 Independent Film and Television Alliance 21 6.4 BiggerPictureResearch.net 9 2.7 Page 24 of 28 Appendix representation: Gender : Total Respondents - 138 : Total Respondents - 135 Number of Participants WHITE 26 White British 76 White Irish 4 Any other White background 16 MIXED 0 White and Black Caribbean 0 White and Black African 0 White and Asian 2 Any other mixed background 3 ASIAN 1 Indian 1 Pakistani 0 Bangladeshi 0 Any other Asian background 0 BLACK 1 Caribbean 0 African 1 Any other Black background 0 Other 1 CHINESE 2 0 PREFER NOT TO SAY 1 Male 66 (48%) Female 72 (52%) Page 25 of 28 Disability : Total Respondents - 125 Regional Base of Respondents : Total Respondents – 345 2 123 Yes No 287 (83.2%) 8 (2.3%) 1 (0.3%) 44 (12.8%) 1 (0.3%) 1(0.3%) 2 (0.6%) 1 (0.3%) Please indicate the region in which you are based UK USA or Canada Middle East Europe Central or Southern Africa Western or South Asia Australasia and/or Pacific South East Asia Page 26 of 28 The regional base of the 58 respondents overseas were as follows: 8 7 7 4 3 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 2 3 4 5 6 7 8 9 USA Germany France Belgium Sweden Poland Russia Greece Luxembourg India Portugal Switzerland Finland Lithuania Malta Nepal Norway Spain Slovenia Romania Italy Fiji Dubai Australia Turkey Ireland Estonia Denmark Netherlands Number of Respondents Company 142 (58.7%) Individual 202 (41.3%) company or as an individual? Total Respondents - 344 Page 27 of 28 COMPANY The 59 people who answered “hther” provided further details : What is the principal activity of your organisation? Number of Responses Advisory/accounting 1 Anti - piracy 1 broadcaster/investor 1 Cinema development agency 1 2 Consulting 1 Education, talent development 2 Equipment manufacture & installation 1 European public service organisation 1 Facilities Company 1 Film & TV Facilities 1 Film Association 2 Film Commission 1 Film finance 4 Film sales 1 Film Studio 1 Market research and Statistics (publishing/consulting) 4 International film and tv sales 2 Law Firm/Legal and Business Affairs 4 Local Government 2 National Film fund 1 National/Regional Screen Agency 4 Post Production (VFX, distribution, financing) 3 1 public strategic agency and funding body 1 Screen archive 1 Script development 1 Studio facilities 1 Talent Agency 1 T elevision broadcaster 1 The Directors Guild is a charity and membership organisation for directing across all media. We are engaged in training, events and policy making across a broad spectrum of activities. 1 Trade association/ representative body 7 UK Bureau Chief 1 Welsh Assembly Sponsored Body 1 4 28 20 29 22 7 62 0 8 59 0 10 20 30 40 50 60 70 Number of Respondents What is the principal activity of the organisation you represent? Total respondents - 180 Page 28 of 28 INDIVIDUAL The 38 people who answered “hther” provided further details: What is the principal activity of your organisation? Number of Responses Admin/customer service 2 Agent primarily and also editor of Twelvepoint 1 Broadcaster (financier of feature films) 1 Communications and Media 1 Consultansy / research services 5 C ritic, writer 1 European Commission 1 Evaluation 1 F estivals 1 Film Craft Guild 1 Finance and development 1 Freelance publicist 1 Information Services Manager, BFI National Library and BFI National Archive 1 Journalist 1 Legal Services/Business Affairs 7 National/Regional Screen Agency 2 Public funding body 2 Script Consultant/Writer 1 Seeking investment 1 Solicitor 1 T alent agent 1 Trade Union 2 UK Film Council 2 19 10 5 13 16 7 36 6 8 38 0 5 10 15 20 25 30 35 40 45 50 What is your occupation or the principal nature of your role? Total Respondents - 158